Posted by admin | Posted in Uncategorized | Posted on 15-10-2010
Tags: business, lead, leads, leads lead changes, leads leaders for life, leads leadership, leads leadership framework, leads leads leads, marketing, sales
Hot Sales Leads – Child’s Play
Ok so what is a sales lead?
Wikipedia describes it as: the identification of a person or entity that has the interest and authority to purchase a product or service.
Basically it’s an interested potential customer: the person standing outside the shop window admiring the pink dress; the car owner showing an interest in the family car at a showroom; the parent who picks up a leaflet for ballet lessons for their child at the local community hall – these are all sales lead one can directly relate to.
So having got a grip on what a sales lead is, what is a hot lead? It’s the sales lead that is the easiest sale to close. So the person standing outside the shop window, who has surplus cash and a dinner to go to that night; the car owner who just had a new baby and needs a larger car; the parent who always wanted to be a ballet dancer.
To even get close to the hot sales leads you have to find your sales leads first. If we move away from everyday examples and look closely at businesses, we see how sales leads are vital to start up and then to maintain the momentum of success.
It takes a lot of work to do this yourself. It also costs a lot of man power – time is money! It is possibly to buy hotleads at an extortionate price and then there are also some software packages out there to assist in this process, again at a cost and with no guanrantees of leads being fresh and exclusive.
So why not opt for a large volume of warm leads instead? With enough warms leads you have the quantity which makes up the quality in the end, at a more cost-effective price. Don’t have time to do it yourself? Well then that’s when Lead Generation companies come in handy. They are the experts in generating qualified leads by identifying potential customers for your company,….remember enough warm leads will heat up your hit list of prospective customers.
The new word about town is that Hot Leads are now referred to as Lead Generation….cheaper and equally effective in the long run – more quality for your money.
There are many different ways of generating leads, but the two main methods currently used are: online and telephone based.
The method for collecting the data is through Consumer Lifestyle Surveys that generate consumer lifestyle data, which in effect become your leads…your warm leads…and plenty of them – the customers who want to hear to hear from you.
The two main modes of generating these leads through consumer lifestyle survey’s are:
1) Online lead generation: There are a number of ways to do this from: cash back, or survey sites, to banner or pop-up advertising. They all have an ‘opt-in’ option, which is the recipient agreeing to receive contact from an advertiser.
2) Telephone based lead generation: This works with the same “opt-in” process but via telephone based lead generation. The benefit to this method is that someone is actually having a conversation with the potential customer – If a potential customer needs a little persuasion it’s easier to get the sale with a salesperson rather than an image.
Guaranteed FRESH 24-HOUR-OLD Leads!
Leads can be delivered to you in a number of ways. The most popular method is on a next-day basis, so that the leads are still ‘hot’. However, if you are not immediately approaching these customers (signing them up to an email list for example), then you can have them delivered to you weekly, or even monthly.
Alternatively, you can go down the ‘hotkey’ route. This is when a lead is generated over the phone such as lifestyle survey. As soon as your key questions are answered positively i.e. potential customer shows interest in hearing more from somebody about the offered car insurance, they are transferred directly into your call centre for one of your agents to deal with. This is generally the best converting form of Lead Generation, as you are catching the potential customer at the point –the hot point – they say yes.
So to get this lead in the first place you can cold call, be more targeted by having a list of people who own a car, a potential customer equates to a sales lead; have a list of people whose car insurance is about to run out – potential customers who are hot leads….and if you do the hotkey route perhaps make an immediate sale.
Businesses can’t survive more than a few weeks without a good supply of red-hot leads. When you have a continuing, constantly replenished supply of great hot leads, you can make sales every minute of every working hour.
Ever played the game Hot and Cold as a kid? The one where something is hidden and the closer you get to finding it, the hotter you are?
Imagine the lead is the hidden item, the more of them you have the more chance you have of being in the hot zone…it’s a numbers game both with quantity and cash – more for your money for less cash and all done by professionals who know exactly how to get you the warm leads that lead to hot sales.
About the Author
Demet Dayanch is the senior marketing manager for Seawave Media Limited, the UK’s number one provider of consumer lifestyle survey data and lifestyle survey leads. Demet was born in London, UK where she spent most of her life. She currently lives and works in Istanbul, Turkey. A student of psychology and lover of people she understands the human mind and heart – what motivates and inspires humanity in life as well as in the world of consumerism. Before her role as senior marketing manager for Seawave Media Limited she worked as a freelance copywriter for an international advertising agency where she utilized her creative writing talent to come up with catchy headlines and text for advertising campaigns. Her writing style is informative, personal and entertaining. To find out more about Seawave Media please visit our website www.seawavemedia.com or call Tulip, senior sales manager, on 0845 056 3593, or 07053 544966 or email tulip@seawavemedia.com
Sales Lead Generation
|
|
Culligan FM-15RA Level 3 Faucet Filter Replacement Cartridge $7.99 … |
|
|
Whirlpool KitchenAid Side By Side Refrigerator Quarter Turn Water Filter … |
|
|
Whirlpool PUR Side by Side Refrigerator Push Button Cyst Reducing Water Filter … |
|
|
Dedicated $8.55 All products are BRAND NEW and factory sealed. Fast shipping and 100% Satisfaction Guaranteed…. |
|
|
God’s Not Dead $6.39 All products are BRAND NEW and factory sealed. Fast shipping and 100% Satisfaction Guaranteed…. |
|
|
Aim and Ignite $5.88 No Description Available.Genre: Popular MusicMedia Format: Compact DiskRating: Release Date: 25-AUG-2009… |
|
|
Rise Of The Planet of the Apes $3.99 … |
|
|
Men in Black [Blu-ray + BD-Live] $11.44 Men in Black follows the exploits of agents Kay (Jones) and Jay (Smith) members of a top-secret organization established to monitor alien activity on Earth. The two MiB find themselves in the middleof the deadly plot by an intergalactic terrorist (Vincent D’Onofrio) who has arrived on Earth to assassinate two ambassadors from opposing galaxies…. |
|
|
Beneath The Planet Of The Apes $2.99 … |
|
|
Maytag UKF8001 Pur Refrigerator Cyst Water Filter 1-Pack $24.99 Make sure the water and ice from your Maytag or Jenn-Air refrigerator is as clean and fresh tasting as possible by replacing its water filter. This Maytag Puriclean II refrigerator water filter is used in Maytag and Jenn-Air refrigerators with filter access inside the refrigerator. It’s NSF-certified to reduce cysts, particulates (Class I), lead, mercury, and more. (The contaminants or ot… |