Dog Hip
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Posted by admin | Posted in Uncategorized | Posted on 25-12-2010
Tags: blog, bookmarks, dog, dog hip dislocation, dog hip dysplasia, dog hip dysplasia symptoms, dog hip pain, dog hip replacement, dogs, hip
Competing Objectives in Article Marketing
The only real reason that online businesses pour so many resources into article marketing is to get more traffic. That’s why the better Internet writing services never lack business, and it’s why the top article directories never lack fresh content.
Our syndicated article help us in this way in two potential ways. On the one hand, we can receive visitors directly from those articles when the readers click a link in our resource (or author’s) box, and, second, search engine spiders will find our link and assign greater import to the linked page within our site, thereby eventually providing us with visitors who come from searches.
Trying to maximize our results from those two methods causes a problem. The pages that we want to optimize in the search engines may not be the same pages to which we would ideally send our article readers. Let me explain this problem in a little more detail.
Often we pay the most SEO attention to pages that generate revenue directly. We are optimizing, in those cases, for searchers who are in a buying state of mind.
Our distributed article readers are not yet in they buying frame; instead they are usually at a stage of beginning information gathering. That’s why they came to our article rather than going directly to a store or service provider.
Now, hang onto those two competing states of mind for a moment, while we consider how we construct pages on a business website. One fundamental rule of marketing that applies to a good website design for a business is that any given page should be directed toward moving the visitor to one and only one action. Whether that action is to buy our product, sign up for our mailing list or pet their dogs, we focus all our content on that page toward achieving that single objective. So, if we absolutely obey the marketing rule, we can’t possibly optimize our most important pages and satisfy the human reader of our article–can we?
That is the seemingly unwinnable choice that faces us. Should we focus our article marketing efforts on search engine optimization or on providing a landing page for our readers that will offer them what they actually want at this stage? Should we incorporate two objectives within a single page on our site, or ought we make a choice to abide by common sense marketing principles?
We must consider these options carefully in both our article syndication decisions and our copywriting decisions within the website itself.
Recognizing Hip Dysplasia in Dogs – VetVid Episode 014
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